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Gundersen Health Plan has deep roots in healthcare as a subsidiary organization of the Gundersen Health System. We started in 1995 as a way for the Health System to finance its own employees’ healthcare and we quickly grew to provide benefit plans for other area businesses. With more than 83,000 members, Gundersen Health Plan continues to grow and meet the needs of the customers we serve.

We are located in La Crosse, Wisconsin and service portions of Wisconsin, Minnesota and Iowa. Our status as a not-for-profit corporation helps ensure the premiums you pay properly represent the cost of the medical care received. Our medical management team is staffed by experienced clinical nurses. Medical directors who are all practicing physicians are readily available for consultation.

Mission:  We distinguish ourselves through service excellence, and by providing value through affordable insurance solutions and access to high quality, cost-effective medical care.

Vision: We will be the Health Plan of choice in our service area, known for our nationally recognized quality and service, and our affordable insurance products. 

We have an extensive provider network. In association with the region’s top local medical providers, we offer a variety of plan benefit structures to meet your needs including: 

  • Customized Health Maintenance Organization (HMO) plans
  • Point of Service (POS) plans with out-of-network coverage
  • Self funded plan options
  • Senior Preferred - a Medicare Advantage Plan
  • Senior Choice - a Medicare Supplement Plan
  • BadgerCare Plus 
Gundersen Health Plan wants to help our members stay healthy. Our products are designed with an emphasis on prevention, wellness and healthy living. Whether you want an HMO product that offers access to one of our provider networks or a POS plan that allows freedom to choose non-network providers, Gundersen Health Plan can assist you.